Digital Asset Management: The go-to organised content depository for every modern marketerMoumita Chakraborty
Digital transformation has not only taken over us but has also made lives busier than ever, so much so, that it has changed the way how businesses are managed. This has given rise to the way how businesses manage their digital content or asset. At a time when content is the key, managing this very digital asset has become a significant affair.
Digital Asset Management (DAM) is a service that helps you manage rich media and digital assets like content and information, through online mediums. To put it easily, it is like a shared drive, which is used by enterprise companies to manage millions of assets. However, it is not like the typical storage type like that of Google Drive or Dropbox, but, a central place where the asset is stored strategically.
What is Digital Asset Management?
Digital Asset Management is a way that lets organisations create, store, distribute and find content quickest and more easily than some ad hoc systems which can be less secure, and difficult to maintain.
Through Digital Asset Management, a collection of advanced and improved assets that primarily include video clips, audio files, fonts, icons, images, copies, logos, illustrations, brochures, and campaigns, among others, can be securely stored and organised making them searchable for future use, sharing and distribution.
Benefits of Digital Asset Management
While there are several ways to manage and take control over your business’s assets, DAM lets you store, organise, find, distribute, analyse, and manage your digital content, in an even better manner. It helps you save your company tons of money and hours of manpower.
When the needed asset is stockpiled in one place, it can be accessed easily, without having to wander meaninglessly. With a DAM in place, teams can easily access assets from one centralized location, while designers can focus on creating more. This helps boost productivity and efficiency across your company.
A brand consists of several factors — logos, colour palettes and schemes, typography, styles etc. In the long run, there are chances that employees may not be able to find these assets, sometimes resorting to outdated material or even the wrong ones, weakening the brand identity. With a DAM in place, employees can refer back to the already-in-place assets, ensuring all internal team access.
Improves user experience
A neatly organised space not only brings peace but also helps you work better as everything is within reach. Similarly, from a marketers’ or sales perspective, a DAM platform lets you access the latest images, presentations, various marketing collateral etc. with just a click away without having to reach out to someone else constantly. The systems help you quickly create and distribute media assets, something that helps with brand perception, thus improving the overall user experience.
Digital Asset Management: The future of digital organising
Being more than just a media bank, Digital Asset Management is a highly configurable ecosystem for all the content. With advanced metadata capabilities, a system like this lets you structure and manage digital assets effectively and securely.
For the last two decades or more, the Digital Asset Management industry has been connecting the dots to solve the challenges of creating, managing and distributing an ever-increasing amount of content to get the content marketing machine going.
With the growing marketing stacks, the DAM industry began to integrate its solutions into existing business systems and today, major businesses and brands continue to make the utmost of DAM that fits within their marketing technology ecosystem.